OUR HERITAGE
Captain’s Choice: Our Australian and Family-Owned Business Marks a Major Milestone
In 2024, Captain’s Choice celebrates thirty years of creating unrivalled travel experiences. As purveyors of private jet and luxury travel, we seek out rare and enriching encounters around the globe – our expertly curated journeys are often unrepeatable. Since the time of our earliest journeys, we have continually evolved, pioneering travel frontiers, and adopting new modes of transport in unexpected ways. Our essence, however, remains an uncompromising drive to bring our guests the rare and the remote. The formation of this desire is inextricably linked to our founder, Phil Asker.
The Captain as Curator
Intent on combining his love of travel with a career from an early age, Phil opened Croydon Travel in 1971. The small suburban travel agency immediately set its sights beyond Australia’s shores, operating its own tour to Fiji within its first year of business.
While still operating Croydon Travel, Phil began turning his attention to putting together compelling itineraries in, what were then considered to be, remote and exotic destinations. And so, in 1975, he led the first Australian public tour group into China. Having succeeded there, he followed up with Bhutan in 1977, Cuba in 1984 and Vietnam in 1989.
Meanwhile, John and Helen Ross had been chartering Qantas aircraft for weekend trips around Australia to raise money for charity. They also had the ambitious idea of putting together a worldwide itinerary; linking far-off destinations in a way that the everyday traveller couldn't hope to arrange for themselves. Having become aware of Phil’s savvy nature and travel expertise, John Ross approached him and asked him to come up with his ideal itinerary.
When it came time to propose a name for the flight, an advertising agency suggested ‘The Captain’s Choice Tour’, leading to speculation the route was entirely at the discretion of the captain.
As its name would suggest, the tour was originally planned to be a one-off event. Departing in September 1994, ‘The Captain’s Choice Tour’ travelled to Beijing, Delhi, Jerusalem, Tanzania, Seychelles, and Broome; the unique route taking in these six remote and exotic destinations over 13 days.
When asked about the choice of destinations, Phil responded: ‘We have chosen destinations that are the true highlights of their region, places that most travellers would love to visit one day, but places that can be difficult to reach and almost impossible to combine into one tour.’ The tour was a triumph and proved a crowd-puller once word got out, courtesy of some favourable press.
Eyebrows were not the only thing raised as a result of the tour’s success; proceeds from the private jet journey contributed $161,000 to three charities, including Ronald McDonald House. Once Phil saw how captivated people were by this ambitious style of touring, he resolved to repeat the endeavour.
Private Jet: The Flagship Product
With the first Captain’s Choice tour having been pivotal to the fledgling brand’s future success, Phil quickly capitalised with a succession of privately chartered train journeys. ‘The Silk Route by Privately Chartered Train’, ‘Eastern Europe by Privately Chartered Train’, ‘Cape Town to Cairo’, and ‘Best of India and Nepal’ took Phil’s vision for remote and exotic journeys further into the public consciousness and served to establish the brand as the leader in luxury travel. Over the coming years, however, Captain’s Choice would become best known for its private jet program.
‘An Indian Odyssey by Private Jet’, ‘Around the World by Private Jet’ and ‘Ultimate South America by Private Jet’, among many others, helped gained the business its well-earned reputation for delivering often unrepeatable itineraries.
These private jet journeys would link far-flung destinations along flight paths that commercial airlines rarely, if ever, offered. In addition, these journeys were peppered with exclusive experiences the everyday traveller could not hope to arrange independently.
Redefining the Remote
Thanks to the pioneering spirit of its founder, and those who have since joined the team, Captain’s Choice has now spent thirty years carefully curating life-enriching journeys on all seven continents. Whether by private jet, heritage rail, luxury cruise ship, or on a series of exhilarating hikes, these journeys offer rare perspectives of their respective regions.
Whether in Europe, Asia, Africa or the Middle East, Captain’s Choice boasts a collection of journeys so in-demand as to be repeat favourites year on year. Never resting on its laurels, however, the team continues to seek out lesser-known corners of the world, inviting further discovery thanks to a raft of included experiences.
The incomparable journeys designed by Captain’s Choice, much like those forged by Phil Asker himself, are born of curiosity, of a yearning to understand our world and the people who inhabit it. We welcome you to celebrate that journey with us.Keep Exploring
The Captain's Choice Difference
A Journey by Private Aircraft
